chubchaidesign_li1zc583 – Siriarphorn.com

CHATEAU DES GEMS

ART DIRECTOR & DIGITAL MARKETING

Client : CHATEAU DES GEMS

FEB 2020 - MAY 2022

A high-end jewelry brand at ICONSIAM, I design all of the content plan for the brand’s social media and make the media for marketing communications. And there here I have learned digital marketing through experiential learning. Social Media Marketing (Facebook/Instagram/Line), Social Media Ads, Ads manager, Online Video, Content Marketing and created the website for the brand.

SOCIAL MEDIA CONTENT

INSTAGRAM DESIGN

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PRODUCT STYLING

PROMOTION DESIGN

LINE MARKETING

VIDEO CONTENT

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INFINITY

KAIHOM

CORPORATE BRANDING

Client : KAIHOM

DEC- JAN 2020

The chicken rice new brand from family‘s recipe. The owner told that his grandfather came from China to Thailand and open the chicken rice restaurant. So I bring Thai and Chinese culture from the story to mix and create styling of the brand, branding, logo, menu, standy, select the appliances to be matching with the brand and also designed to decored the outside of the restaurant and decored the inside by my self.

MOODBOARD

Thai & Chinese retro-modern style.

LOGO

FIRST SKETCH

FINAL

FONT

NAME CARD

STANDY

REFRIGERATOR BRAND STICKERS

EXTERIOR & INTERIOR

INSPIRATION

Bring the line & pattern from " Stretched steel door " to designed the glass wall with exterior stickers.

INTERIOR DECORATE

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SENIOR THESIS

Bachelor's Degree in Product Design ( Industrial Design )

CANINIE ( 2014 ) " A bag collection from dog hair. "

The bags are made of dog thread together with cotton thread. These make them look like real dog hair. One weft yarn is composed of lots of various coloured yarn as the colour of dog hair is assorted. And weave with the dog yarn which has its own unique proproties. It is also a new material of textile industry.

CANINIE STORY

DISPLAY

LOOKBOOK

THESIS ON MEDIA

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DIMENSION BY CDG

Art Director , Branding and Digital Marketing

Client : DIMENSION by CHATEAU DES GEMS

DEC 2020 - MAY 2022

A new jewelry brand under Chateau Des Gems. I had a brief from the CEO of CDG to build another brand of jewelry for another jewelry target group in the Thailand market. I created the name of brand ” DIMENSION “, logo, styling and brand identity, brand’s website, and also digital marketing too. such as content creator, social media marketing, online community manager, and Ads manager ( Facebook, IG and Line Official )

MOOD & TONE

ELEGANT NAVY

LOGO

FULL VERSION

SYMBOLIC VERSION

TEXT VERSION

WEBSITE

DIMENSIONBYCDG.COM

PRODUCT STYLING & PHOTOGRAPHY

CONTENT DESIGN

SOCIAL MEDIA CONTENT

MOTHER's GIFT CAMPAIGN

แทนใจให้แม่

แคมเปญที่นำเสนอ เครื่องประดับโดยเฉพาะคอลเลคชั่น อินฟินิตี้ ในมุมมองของขวัญล้ำค่า เนื่องในโอกาสพิเศษให้คุณแม่หรือญาติผู้ใหญ่ที่เคารพ สื่อถึงความรักที่ตอบแทนให้กับผู้มีพระคุณ ด้วยอัญมณีแท้จากธรรมชาติ สีต่างๆ โดยแต่ละสีมีความหมายอันเป็นมงคลในตัวเอง

ศาสตร์แห่งสีและอัญมณี

MOVING TOGETHER

DIMENSION x NEW NAPASSORN

เพชรกลิ้งแทนใจ

LOOKBOOK

STANDY

PROMOTION DESIGN

RICH MENU

LINE MARKETING

LIVE PROMOTION

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JIM THOMPSON PROJECT

PRODUCT & TEXTILE DESIGN

Client : JIM THOMPSON PROJECT

OCT 2014

I designed the textile product’s collection from the wasted fabric from Jim Thompson factory to be a new product and souvenir for Jim Thompson farm for the winter season.

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JASPAL GROUP

GRAPHIC & TEXTILE DESIGN

Employer : JASPAL GROUP

NOV 2014 - OCT 2016

I worked with the fashion designer team to get a design collection’s brief, Then I designed graphics on patterns with the textile technique on apparel in the collection or fabric, And coordinated with the merchandise team and factory for the production.

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WEDO DESIGN & PRODUCTION

GRAPHIC & FASHION PRODUCT DESIGN

EMPLOYER : WEDO DESIGN & PRODUCTIONS

OCT 2016 - NOV 2019

I worked as a product designer and designed eyewear collections for the client’s needs. First, we got a brief from the client. Then, we’ve researched the fashion trend, market, and competitors to analyze trends to design the glasses’ collection for presentation to the client. Next, we made the technical drawing of the glasses for the factory to make the prototype to check fitting and style before the real production. Even though an eyewear designer is a job that I like but I had leaving the company after working here for 3 years with love from my team. Because I want to get more experience in my career.

EYEWEAR DESIGN

JASPAL MAN SS19

HOME WORKER

BRAND : V - EYEWEAR

THE THINKER

BRAND : V - EYEWEAR

JASPAL MAN FW18

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JQ PUUMANUNG DELIVERY

CONTENT DESIGN & RE-PACKACKAGING

Client : JQ PUUMANUNG DELIVERY

DEC 2019

JQ is the seafood delivery brand, they are the first seafood delivery brand in Thailand since 2012. I created the content plan for the brand’s social media and re-designed the packaging for ” Pasteurized Crab Meat Can “

SOCIAL MEDIA CONTENT

FACEBOOK & INSTAGRAM

Parody from the name of movie.

INFOGRAPHIC

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JQ-ปูม้าปูม้า-สาระ-Infogaphic-800x800-AW-re-2

PROMOTION DESIGN

VIDEO CONTENT

RE - PACKAGING

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YHANG STREET FOOD

CONTENT DESIGN

Client : YHANG STREET FOOD

FEB - MAY 2021

A Thai – Chinese restaurant that brings Thai Street food recipe ” Kow Tom Gui ” to re-create to the modern street food restaurant in the Chinese 80’s style. I worked with the branding team and created the content plan for the brand’s social media and design for marketing communications.